On June 15th, AT&T launched its online system allowing customers to pre-order new IPhone 4. However, many customers soon realized that the system does not work properly as one hopes. According to industry insiders, with the rush to launch the system as quickly as possible, AT&T ignored to test its new system before going live. What a classic IT Project Management mistake. Read more,
here. AT&T's ability to handle the pre-orders has been questioned by many such as
here. The manfunctioning of the system resulted in suspension of many orders, reported
here. Despite all of this, Apple has been able to sell
600,000 IPhone 4 in one day.